Let's break a few of these down: Linking to Google Signals This is especially important for these seven steps: But they are helpful because you can control the migration yourself.įor all 12 steps in the Setup Assistant, you must mark them Complete even if you have not done them – unless you want Google to do it. Yes, I just told you the Setup Assistant has some useful tools. Have you seen this popup modal in GA4? Likely yes, because it pops up every time you log in or refresh. Google doesn’t know it’s the same as your UA property and doesn’t consider this migrated. Scenario 2: You have created a GA4 property but haven’t linked it to a UA property. (More details on how the migration works below.) But be aware that your data may look quite different. If you just didn’t have the time or desire to do the migration, perhaps this isn’t a bad option for you. This is essentially the “long tail” of customers Google wants to keep on GA. This will be a common scenario for people who haven’t had the time or don’t want to set up GA4. The UA property is not opted out of the auto-migration setting. Scenario 1: You have a UA property and have not set up a GA4 property. This means that if you have a Universal Analytics (UA) property but haven’t migrated to GA4, Google will create a GA4 property for you based on many of the settings you have in UA, such as your goals, audiences, Ads links, users, and more.īut what is Google’s definition of “haven’t migrated”?
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